再聊关键的市场信息调研，要获取完整的市场信息需要极大的人力投入成本及时间成本，内容起码分两个层面。一是同业竞争分析，了解已存在的同行运行情况，仔细研究他们的优势及弊端，比如产品开发瓶颈、销售瓶颈、市场推广销售的现状等。二是市场需求分析，对目的国实体店做一个全面的商品销量调研，搞清楚哪些商品是用户必不可少的需求，需求时间节点及需求量，作为自己研发、采购、备货产品的基础资料。还要调查了解用户的采购诉求、价格敏感指数、对商品质量及服务的要求等。

Let's talk about the key market information research. To obtain complete market information requires great human investment cost and time cost. The content is divided into at least two levels. First, peer competition analysis, understand the operation of existing peers, and carefully study their advantages and disadvantages, such as product development bottleneck, sales bottleneck, current situation of marketing and sales, etc. Second, market demand analysis, conduct a comprehensive commodity sales Research on the physical stores in the destination country, and find out which commodities are the essential needs of users, demand time nodes and demand volume, which can be used as the basic data for their own R & D, procurement and stock products. We should also investigate and understand users' purchase demands, price sensitivity index, requirements for commodity quality and services, etc.