ins买粉 外贸新人：怎么写开发信更有效

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2 年，4 月前
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怎么写开发信能让客户有回复呢？为什么使用工具开发到客户并跟进了一段时间突然就不回复了？ 不管是刚入行的外贸菜鸟还是有多年经验的外贸人都会抱怨这种情况吧。那么，怎么写高质量的开发信，让客户一看就有想回复的欲望呢？下面我们先来分析你的开发信都存在哪些问题：

1、语言非常的优美，但是内容排版非常混乱。

2、邮件内容整篇都在强调他们的产品是如何如何的好，他们公司是如何如何的强大。

3、邮件用词非常的正式，有时候吓到客户，给客户一种疏离感。

4、通篇都是关于自己公司的利益，没有引起客户的共鸣。

换位思考，如果你是客户，你看到这样一封邮件又是什么感受呢？所以说写开发信一定要站在用户角度去思考。编辑好了邮件内容后，可以回看你一下，整理好思路，把错误降低到 少是成功的秘诀。

现在给大家列举出例子分析典型的错误：

Dear Sir / Madam,

Receive a warm greeting. Firstly, I introduce myself to you: I m *** from***company responsibles in Latin America. Our company web page: 个性签名, Kindly remind that our company. is specialized in Rapid Diagnostic Test, our main product series are ******. Certificated with ISO CE/FDA. And please find our update catalog attached for your reference.

our company web: ******

Best Regards

我在读这篇邮件的时候，我会问这样几个问题：

从他们公司进口产品，我除了需要付高额的海关税和花费大量的时间注册，我得到了什么利益呢？

他们是真的对我的公司感兴趣还是仅仅为了开发客户？

这封邮件目的非常的含糊，对客户有用的信息非常少，典型的为销售而销售的开发信。

现在我们来看看正确的范例：

点．你为何对这家公司感兴趣

第二点．你写这封开发信的目的

第三点．介绍你自己和你的公司

第四点．留下你联系的方式

Dear Sir / Madam,

We get your name and email address from your trade lead on www.*****that your company is dedicated to the distributior of laboratory instruments since 1995. We would like to introduce our company and products, hope that we will build business cooperation in the future.

We get your name and email address from your trade lead on www.*****that your company is dedicated to the distributior of laboratory instruments since 1995. We would like to introduce our company and products, hope that we will build business cooperation in the future.

My name is ****, responsible in your market. My company is specialized in rapid test. We can provide certification for registration. Pls check the catalog attached in this email.

My name is ****, responsible in your market. My company is specialized in rapid test. We can provide certification for registration. Pls check the catalog attached in this email.

You are welcome to visit our website

Should any of these items of interest to you, please let us know. We will be happy to give you details.

Looking forward to hear from you soon.

以上几点其实就是告诉大家开发信要写的有新意也要花一番心思的，虽然内容简单，但是也要写在点子上，这样才能增加客户回复你几率。

当然，外贸开发信的技巧还有很多，我们上面讲的只是冰山一角，要想有更快的提高，还需要外贸人在日常工作中丰富自己的经验，总结自己的问题，提升自己的能力。


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